SS
Sazida Shaikh Business Analyst
Overview Experience Projects Skills Certifications Contact
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Open to opportunities
Business Analyst · Mumbai, Maharashtra

Turning raw data into
decisions that ship.

I build the dashboards, models, and reports that businesses actually run on — from KPI tracking for 100+ channel partners to executive-ready BI, using SQL, Power BI, Tableau, Python, and Advanced Excel.

SQL Power BI Tableau Python Advanced Excel DAX / Power Query KPI Reporting
Dashboards automated
0+
Manual reporting cut
0%
Records & transactions analyzed
0K+
Stakeholders & partners tracked
0+
75% growth

Three roles, one throughline:
make the data decide.

From CRM data entry to owning BI for a national Decorative Paints division — each role scaled the size of the dataset and the weight of the decision.

Institutional Manager — Business Analytics & Reporting
Aditya Birla Group · Mumbai, Maharashtra
04/2025 – 04/2026
  • Analyzed sales, project, product management and customer records across the Decorative Paints division using SQL, Excel, and Power BI, identifying trends that supported a 12% increase in project conversion opportunities.
  • Developed and automated 20+ KPI dashboards and business performance reports using Power BI, Tableau, and Advanced Excel, reducing manual reporting effort by 35% and improving decision-making speed.
  • Performed forecasting, market analysis, and pipeline tracking across 50+ active construction and renovation projects, enabling data-driven planning and resource allocation.
  • Monitored business performance across 100+ builders, contractors, architects, and channel partners, delivering actionable insights that improved stakeholder engagement and project execution efficiency.
  • Utilized SQL, Python, and Excel to analyze sales performance, customer behaviour, territory trends, and revenue metrics, supporting strategic business decisions and growth initiatives.
  • Collaborated with cross-functional teams to translate business requirements into analytical reports, dashboards, and recommendations, contributing to a 15% improvement in operational efficiency and KPI achievement.
+12% conversion 20+ dashboards −35% manual effort 100+ partners +15% efficiency
Management Trainee — Business Analyst & Data Analytics
Luminous Power Technology · Pune, Maharashtra
09/2023 – 11/2024
  • Developed and automated 20+ business performance dashboards and KPI reports using Excel, SQL, Power BI, and Tableau, improving reporting efficiency by 30%.
  • Analyzed sales, channel, and institutional business data across 100+ distributors and dealers, identifying growth opportunities that contributed to a 15% increase in business performance.
  • Performed forecasting, trend analysis, and market evaluation on 50,000+ transactional records using SQL and Excel, supporting data-driven strategic planning and inventory optimization.
  • Designed interactive Power BI and Tableau dashboards to track sales performance, revenue trends, customer segmentation, and operational KPIs, reducing manual reporting effort by 25%.
  • Collaborated with sales, marketing, distribution, and supply chain teams to analyze business processes and deliver actionable insights that improved operational efficiency and stakeholder decision-making.
+30% reporting efficiency 100+ distributors 50K+ records −25% manual effort
Customer Care Executive — Data Operations
Hindustan Times · Mumbai, Maharashtra
08/2021 – 11/2021
  • Analyzed and maintained CRM data for 5,000+ customer records, improving data accuracy and supporting operational reporting through Advanced Excel and dashboards.
  • Developed weekly and monthly performance reports using Excel Pivot Tables, VLOOKUP, and data analysis techniques, reducing reporting turnaround time by 20%.
  • Evaluated customer feedback and engagement metrics, identifying key trends that contributed to a 15% improvement in service efficiency.
  • Tracked and analyzed 1,000+ leads and customer interactions, supporting retention initiatives and data-driven decision-making across teams.
  • Collaborated with cross-functional stakeholders to monitor KPIs, automate reporting processes, and deliver actionable insights that enhanced customer experience and operational performance.
5,000+ CRM records −20% turnaround time 1,000+ leads tracked +15% service efficiency

Five datasets, five stories
told through dashboards.

Each project below is a self-contained BI build — from raw tables to a decision an executive could act on.

SQL · MySQL May 2026
Social Media Analytics Project

Analyzed data across 7 interconnected tables using JOINs, CTEs, subqueries, and window functions to evaluate engagement, content performance, and follower relationships.

7
Joined tables
4
SQL techniques
Top
Influencers found
Spreadsheet · Excel Apr 2025
AstroSage Call Center Optimization & ₹1 Crore Investment Strategy

Diagnosed low CSAT and 63% repeat callers via an interactive Excel dashboard, then designed a ₹1 Crore investment plan across tech, training, and infrastructure.

2.9 CSAT / 5 Repeat callers Target CSAT 4.0+
2.9→4.0+
Target CSAT
63%
Repeat callers
₹1 Cr
Proposed investment
Tableau May 2026
Superstore Executive Overview Dashboard

Interactive Tableau dashboard across 9,994 retail transactions with LOD calculations, drill-downs, and dashboard actions for regional performance tracking.

Furn. Tech Office 12.5% Profit ratio $2.3M Total sales
9,994
Transactions
$286K+
Profit
49 / 531
States / cities
Power BI Jun 2026
Chicago Crime Analytics Dashboard 2022

Evaluated 90,000+ crime incidents and police operation effectiveness — arrest rates, monthly trends, and ward-level hotspots — for Newton School of Technology.

Theft Battery Damage Assault ~35% Arrest rate Trend: declining
90,000+
Incidents analyzed
~35%
Arrest rate
↓ MoM
Crime trend
SQL & Power BI Apr 2026
Bank CRM Customer Churn Analysis

Analyzed churn, retention, and behavior across 10,000+ customer records with DAX measures for tenure, product adoption, and account balances — uncovering cross-selling opportunities.

21% Churn rate Products per customer 1.51 existing → 1.56 new Long-term avg balance: ~₹77K What this dashboard tracks → Customer tenure & balances → Product adoption by segment → Retention & risk segments
10,000+
Customer records
20–21%
Churn rate
~₹77K
Avg. long-term balance

The toolkit, filtered
like a real slicer panel.

Filter by category, the way you'd slice a report — everything here has shown up in a live project or role.

Programming Languages & Databases 4
SQLPythonMySQLPostgreSQL
Data Analytics & BI Tools 7
Advanced ExcelMicrosoft ExcelPower BITableauGoogle AnalyticsCRM ToolsSpreadsheet
Business Intelligence & Data Analytics 24
Data AnalysisBusiness AnalysisProduct AnalysisCRM AnalyticsERP ReportingSales OperationsInventory AnalysisData VisualizationDashboard DevelopmentKPI ReportingBusiness IntelligenceData CleaningData TransformationETLData ModelingData MiningStatistical AnalysisData ValidationData WarehousingForecastingTrend AnalysisMarket ResearchReport AutomationProduct Analytics
Power BI & Excel 5
DAXPower QueryAdvanced ExcelMicrosoft Office SuiteMicrosoft Office
Business Analysis & Product Management 15
Requirement GatheringBusiness Requirements AnalysisBRDFRDUser StoriesGap AnalysisUATProcess MappingBPMNSDLCAgile MethodologiesAgile ScrumStakeholder WorkshopsStakeholder ManagementProduct Management
AI, Generative AI & Automation 17
ChatGPTGoogle GeminiClaude AIClaude CodePerplexity AIPower BI CopilotExcel CopilotTableau Pulse AIGenerative AIAI-Assisted AnalyticsPrompt EngineeringAI-Assisted SQL GenerationAI-Powered DashboardsAutomated ReportingOpenAI APIGemini APISmall-Data Strategy
APIs, Cloud & Version Control 6
GitGitHubGoogle Cloud PlatformVirtualizationWindowsAPIs
Machine Learning & Technical Concepts 4
TensorFlowData StructuresDSASide-Channel Analysis
Digital Marketing & Business 4
Email MarketingSEO/SEM MarketingSegmentation TypesAccounting Frameworks & Libraries
Presentation & Productivity Tools 8
Microsoft PowerPointGoogle SlidesGamma AICanvaCanva Magic DesignBeautiful.aiTome AIPitch AISlidesgo
Professional & Soft Skills 17
Analytical ThinkingCritical ThinkingProblem SolvingDecision MakingLeadershipTeam CollaborationTeamworkTeam BuildingBusiness CommunicationWritten CommunicationVerbal CommunicationNon-Verbal CommunicationPresentation SkillsPublic SpeakingTime ManagementPeople SkillsCreativity
350+
Advanced Excel
210+
Power BI
110+
Tableau
240+
SQL
450+
AI-Driven Analytics
80+
Presentations

Credentials, verified
and one click away.

Every certificate below opens the original issuer link or published proof of work.

Grounded in business
and human behaviour.

Master of Business Administration (MBA)
Marketing & Human Resources (Dual Specialization) · Reva University, Bengaluru
December 2021 – August 2023
Bachelor's Degree
Human Science & Psychology · Mumbai University, Mumbai
June 2018 – April 2021
Have a dataset waiting
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